Link Building Strategies after Penguin 4 Google Update

On September 23, 2016, Google finally released Penguin 4 Google Update. Let’s check how to plan link building strategies after Penguin 4.

Penguin 4 Google Update Key Points

Penguin 4.0 is now a part of Google’s core algorithm. The main aim of this update is to penalize the websites that use black-hat link building techniques to rank higher in the search engines.

Penguin is now real time, so changes will be seen as the web page is re-crawled and re-indexed by search engine bots if it’s affected. It is now more granular and devalues only the affected pages, rather than penalizing the whole site. As a result need to properly plan link building strategy.

How to check if your site is affected by Penguin 4 Google update?

1. Irregular ranking patterns in SERPs.
2. Less Organic traffic to the site.

How to plan Link Building Strategies post Penguin 4?

1. Create quality links instead of quantity by following white hat SEO techniques only.

2.Regularly analyze the backlinks and remove the affected links as soon as possible. For this check the spam score of links.

3.Try to do submissions on good Alexa rank sites and do the link building on high Page Authority and Domain Authority sites. So that you build quality links.

4.Constantly monitor the positions in SERPs to see if the ranking is affected by Penguin 4.0.

5.As Penguin 4 is granular now so try build links for web pages instead of the main page.

6.Build the links following local SEO more and more.

7.Avoid link exchanges and buying of links.

8.“Content is king” so try to build great and unique content in all the link building activities. Avoid spamming of content with keywords.

9.Anchor text should be natural and make sense and try to build it around the brand.

10.Keep variations in targeting URL for link building methods. Don’t use the same URL over and over.

To recover from penguin 4 setup your site property in Google Search Console for the domain and sub-domain. And update a disavow file with all the bad links for removal of low-quality links.

Follow these link building strategies to remain unaffected or recover from Penguin 4.0 to stay ahead in this competitive online industry.

Content & Image source : Rank Digitally