Penguin
4 Google Update Key Points
Penguin 4.0 is now a part of
Google’s core algorithm. The main aim of this update is to penalize the
websites that use black-hat link building techniques to rank higher in the
search engines.
Penguin is now real time, so changes
will be seen as the web page is re-crawled and re-indexed by search engine bots
if it’s affected. It is now more granular and devalues only the affected pages,
rather than penalizing the whole site. As a result need to properly plan link
building strategy.
How
to check if your site is affected by Penguin 4 Google update?
1. Irregular ranking patterns in
SERPs.
2. Less Organic traffic to the site.
2. Less Organic traffic to the site.
How
to plan Link Building Strategies post Penguin 4?
1. Create quality links instead of
quantity by following white hat SEO techniques only.
2.Regularly analyze the backlinks
and remove the affected links as soon as possible. For this check the spam
score of links.
3.Try to do submissions on good
Alexa rank sites and do the link building on high Page Authority and Domain
Authority sites. So that you build quality links.
4.Constantly monitor the positions
in SERPs to see if the ranking is affected by Penguin 4.0.
5.As Penguin 4 is granular now so
try build links for web pages instead of the main page.
6.Build the links following local
SEO more and more.
7.Avoid link exchanges and buying of
links.
8.“Content is king” so try to build
great and unique content in all the link building activities. Avoid spamming of
content with keywords.
9.Anchor text should be natural and
make sense and try to build it around the brand.
10.Keep variations in targeting URL
for link building methods. Don’t use the same URL
over and over.
To recover from penguin 4 setup your
site property in Google Search Console for the domain and sub-domain. And
update a disavow file with all the bad links for removal of low-quality links.
Follow these link building
strategies to remain unaffected or recover from Penguin 4.0 to stay ahead in
this competitive online industry.
Content & Image source : Rank Digitally
